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Sunday Readings #2 // The quest for purpose // More than a 21st-century mission statement?

Sunday Readings #2 // The quest for purpose // More than a 21st-century mission statement?

by fbennien | 9 Sep 2018 | Blog

Purpose is hot. Everyone talks about it. But is it really about something new? Something that didn’t exist a year or two ago? Isn’t businesses looking for meaning – beyond making money – something we have seen before? A quest that resulted in coming up with a mission...
Sunday Readings #1 // The change formula // How to transform your business, successfully

Sunday Readings #1 // The change formula // How to transform your business, successfully

by fbennien | 3 Jul 2018 | Blog

We live in times of exponential transformation and CHANGE [C]. Companies, that have been around for more than 100 years die, while others, that didn’t exist yesterday, become world leaders tomorrow. So, what does it take to survive? We believe the formula to achieving...

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b2b b2c branding brand management business ecosystem business meaning business value CEB change commercial insights customer experience customer experience management customer journey cx management disruption employee experience employee journey Google marketing meaning messaging mission statement paradigm shift personal value purpose resilience strategy time transformation vision VOC VOC platforms voice of the customer listening

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