OUR ClIENTS

‘BETA IS THE NEW NORMAL’ …

… doesn’t talk a lot about its clients and the work done for them. Not surprisingly, most of it is confidential and can’t be shown publicly. And, we take confidentiality extremely serious.

However, without disclosing too many details we can say that we have helped transform some of the most successful businesses and brands. And we are proud of it.

Our aim:

We help businesses achieve sustainable competitive advantage for the ‘new normal’!

AIRBUS

// Brand Strategy // Brand Positioning // Brand Engagement //

AKTION MENSCH

// Customer Insights & Analytics // CX Strategy & Operating Model // Customer Journey Mapping // CX Gap Analysis & Optimization // CX Close-the-Loop Processes // CX VoC Tracking // Digital CX Management Platform // New Product Innovation // Innovation Sprints //

AMERICAN EXPRESS

// Advertising Strategy //

ARAG

// Brand Strategy // Brand Positioning // Brand Identity // Brand Management // Brand Engagement //
 

AXEL SPRINGER

// Brand Architecture // Corporate Design //

BASF

// Brand Strategy // Brand Architecture // Brand Positioning // Brand Identity // Digital Product Development // Service Design // Internal Change Management // Value Proposition Development //

BMW

// Customer Experience Strategy // Customer Experience & Service Design // CX Business Ecosystem Blueprinting // CX New Format Business Casing // CX New Format Implementation //

BREMER LANDESBANK

// Corporate Identity // Corporate Design // Corporate Transformation & Change // Internal Engagement & Activation //
 

CAMPBELL'S

// Brand Portfolio Management // Brand Architecture // Packaging Design //

COMDIRECT

// Brand Positioning //

COMMERZBANK

// Brand Strategy // Brand Architecture // Brand Positioning // Sponsoring Strategy //

APO BANK

// Brand Identity // Brand Positioning //
 

DEUTSCHE BAHN

// Advertising Strategy //

DEUTSCHE BANK

// Brand Strategy // Brand Architecture // Brand Positioning // Brand Identity // Brand Engagement // Change Management // Customer Experience Strategy // Customer Journey Mapping // Customer Analytics & Tracking Strategy // Customer Lab Development & Implementation //

DM DROGERIEMARKT

// New Product Development // Packaging Design // Touchpoint Design //

DRAEGER

// Brand Srategy // Brand Architecture // Brand Positioning //
 

DRESDNER BANK

// Brand Strategy // Brand Architecture // Brand Positioning // Brand Identity // Brand Engagement // Change Management //

EON

// Brand Positioning // 

E-PLUS

// Brand Strategy // Brand Architecture // Brand Positioning // Brand Identity //

ERGO

// Brand Architecture // Brand Portfolio Management //
 

FC ST PAULI

// Brand Purpose // Brand Positioning // Brand Identity //

GRAND VISION

// Brand Strategy // Brand Portfolio Management // Brand Architecture // Brand Positioning // Brand Identity //

HENKEL

// Brand Strategy // Brand Portfolio Management // Brand Architecture // Brand Nomenclature // Brand Positioning // Brand Identity // Customer Experience Strategy // Customer Journey Mapping // CX Gap Analysis // CX Close-the-Loop Strategy //

HOST EUROPE

// Brand Strategy // Brand Positioning // Brand Identity //
 

IKEA

// Brand Strategy // Brand Positioning for Malls //

JOHNSON & JOHNSON

// Brand Strategy // Sub-Brand Strategy // Brand Positioning // Brand Engagement // Change Management // Value Proposition Development // Communication Strategy //

KARSTADT

// Brand Strategy // Brand Positioning // Customer Journey Mapping // Customer Experience Strategy //

KRAFT HEINZ

// Brand Portfolio Management // Brand Architecture // Packaging Design //
 

LUFTHANSA

// Brand Strategy // Brand Positioning // Brand Identity //

MDR

// Brand Positioning // Brand Engagement //

DAIMLER

// Brand Vision // Brand Positioning // Brand Identity // Brand Management //

MUNICH RE

// Brand Architecture // Brand Portfolio Management //
 

NORDEA

// Brand Positioning //

OCTAPHARMA

// Brand Positioning //

OSRAM

// Brand Strategy // Brand Architecture // Brand Positioning // Sub-Brand Positioning // Ingredient Branding Strategy // M&A Branding Strategy // Co-Branding & Co-Marketing Strategy //

PROCTER & GAMBLE

// Brand Strategy // Brand Architecture // Packaging Design //
 

RABO DIRECT

// Brand Strategy // Brand Positioning // Brand Activation //

REC SOLAR

// Brand Strategy // Brand Architecture // Brand Positioning //

RUSSIAN COPPER CO.

// Brand Strategy // Brand Architecture // Brand Positioning // Brand Identity // Brand Communications & Exhibitions //

ROCHE

// Brand Strategy // Brand Architecture & Nomenclature // Brand Positioning // Brand Engagement //
 

SANOFI

// Brand Analysis // Brand Positioning //

SPARKASSE BIELEFELD

// Brand Vision & Values // Brand Engagement //

TSUM

// Brand Strategy // Brand Positioning // Brand Identity //

TUI

// Brand Architecture // Brand Portfolio Management //
 

VOLKSWAGEN

// Brand Architecture // Product Naming & Nomenclature //

WALTER AG

// Brand Strategy // Brand Architecture & Nomenclature // Brand Positioning // Brand Identity //

WEST LB

// Brand Architecture //

® ™ // all logotypes are registered trademarks by the respective companies