Our thinking
At ‘beta is the new normal’ …
… we love to share our thinking and opinions on the most relevant business and industry topics. And we are proud, that they get published in the most important marketing & branding magazines. Moreover, we contributed various chapters and articles to quite a number of books on marketing, branding, customer experience und innovation.
Markenartikel
Vt=Vn*T^2 // HOW TO CREATE NEW VALUE BY MAKING CX YOUR OS
Businesses that aim to survive in the digital age need to make customer experience their underlying operating system – to create new value for both, customers and their business. On this journey, customer trust becomes the most crucial success factor. This makes CX the new formula for brand success.
How to achieve this goal? You can read a practical guide to success in my most recent article.
Please find a free copy of the English version here. There is also a CX glossary included in this version.
The German version is available by clicking on the image below:
Source: Felix Stöckle, Markenartikel, Heft Nr. 12/2017, markenartikel-magazin.de
SPRINGER GABLER
CREATING SUCCESSFUL BRANDS
Focused on the 20 golden rules for effective brand management – a collaboration with David Aaker, one of the godfathers of modern branding and the inventor of brand equity …
SCHAEFER POESCHEl
BRAND EXPERIENCE
Contributed a chapter focussing on ‘Connecting the Dots – how to understand the complex relationships between customer journeys, touchpoints and the business ecosystem’ …
SPRINGER GABLER
COMMUNICATIONS IN THE DIGITAL TRANSFORMATION
Contributed a chapter focussing on ‘Corporate Branding in the Digital Age – from purpose to stakeholder experience’ …
