beta is the new normal ...
  • About
  • Consulting
    • Strategy & Transformation
    • Customer Experience & Innovation
    • Purpose & Branding
    • Marketing & Communications
  • Experience
  • Publications
  • Speaking
  • Blog
  • Deutsch
  • English
Select Page
Sunday Readings #3 // The illusion of rationality // Personal value beats business value in B2B decision making

Sunday Readings #3 // The illusion of rationality // Personal value beats business value in B2B decision making

by fbennien | 9 Sep 2018 | Blog

For decades, many marketing professionals and academics believed that there is a big difference between B2C and B2B marketing. The rule of thumb was that, whereas consumers can be influenced by emotional advertising and psychological messaging, professional decision...

Search

Latest

  • CXPA // Demystifying the ROI Challenge – How to Make Sure Your CX Program Delivers Value
  • Sunday Readings #6 // Manage the now, prepare for the ‘new normal’​
  • Sunday Readings #5 // Suffering from CX VOC analysis paralysis?
  • Sunday Readings #4 // How the quest for understanding customers’ needs impacts their journeys & experiences
  • Sunday Readings #3 // The illusion of rationality // Personal value beats business value in B2B decision making

Tags

b2b b2c branding brand management business ecosystem business meaning business value CEB change commercial insights customer experience customer experience management customer journey cx management disruption employee experience employee journey Google marketing meaning messaging mission statement paradigm shift personal value purpose resilience strategy time transformation vision VOC VOC platforms voice of the customer listening

Follow

  • Contact
  • Impressum
Diese Website benutzt Cookies. Wenn du die Website weiter nutzt, gehen wir von deinem Einverständnis aus.OKNeinMehr Informationen