by fbennien | 19 Apr 2020 | Blog
There are numerous posts about how to respond to the current COVID-19 crises and I thought long and hard about adding my own perspective – or stay silent … But this is a time of sharing, so here we go … A two-speed challenge First of all, things will...
by fbennien | 10 Mar 2018 | Blog
By Felix Stöckle Businesses that aim to survive in the digital age need to make customer experience their underlying operating system – to create new value for both, customers and their business. On this journey, customer trust becomes the most crucial success factor....
by fbennien | 10 Aug 2017 | Blog
You might have wondered how branding has changed in the digital age, or how branding in post-digital is different to pre-digital? Well, one of the easiest, although slightly broad-brush ways to describe the difference is that in the pre-digital era brands have...
