There are numerous posts about how to respond to the current COVID-19 crises and I thought long and hard about adding my own perspective – or stay silent … But this is a time of sharing, so here we go … A two-speed challenge First of all, things will...
By Felix Stöckle Businesses that aim to survive in the digital age need to make customer experience their underlying operating system – to create new value for both, customers and their business. On this journey, customer trust becomes the most crucial success factor....
You might have wondered how branding has changed in the digital age, or how branding in post-digital is different to pre-digital? Well, one of the easiest, although slightly broad-brush ways to describe the difference is that in the pre-digital era brands have...
