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Sunday Readings #2 // The quest for purpose // More than a 21st-century mission statement?

Sunday Readings #2 // The quest for purpose // More than a 21st-century mission statement?

by fbennien | 9 Sep 2018 | Blog

Purpose is hot. Everyone talks about it. But is it really about something new? Something that didn’t exist a year or two ago? Isn’t businesses looking for meaning – beyond making money – something we have seen before? A quest that resulted in coming up with a mission...

How to give meaning (back) to business and create an ’emotional monopoly’ with customers

by fbennien | 17 Aug 2017 | Blog

Lots of businesses are so focused on their internal structures and processes, they tend to forget what their customers really want. They just don’t listen and operate inside-out, instead of outside-in. In many cases the same is true for their employees. Taking a...

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