beta is the new normal ...
  • About
  • Consulting
    • Strategy & Transformation
    • Customer Experience & Innovation
    • Purpose & Branding
    • Marketing & Communications
  • Experience
  • Publications
  • Speaking
  • Blog
  • Deutsch
  • English
Select Page

How to give meaning (back) to business and create an ’emotional monopoly’ with customers

by fbennien | 17 Aug 2017 | Blog

Lots of businesses are so focused on their internal structures and processes, they tend to forget what their customers really want. They just don’t listen and operate inside-out, instead of outside-in. In many cases the same is true for their employees. Taking a...

Search

Latest

  • CXPA // Demystifying the ROI Challenge – How to Make Sure Your CX Program Delivers Value
  • Sunday Readings #6 // Manage the now, prepare for the ‘new normal’​
  • Sunday Readings #5 // Suffering from CX VOC analysis paralysis?
  • Sunday Readings #4 // How the quest for understanding customers’ needs impacts their journeys & experiences
  • Sunday Readings #3 // The illusion of rationality // Personal value beats business value in B2B decision making

Tags

b2b b2c branding brand management business ecosystem business meaning business value CEB change commercial insights customer experience customer experience management customer journey cx management disruption employee experience employee journey Google marketing meaning messaging mission statement paradigm shift personal value purpose resilience strategy time transformation vision VOC VOC platforms voice of the customer listening

Follow

  • Contact
  • Impressum & Datenschutzerklärung
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Vorlieben
Die technische Speicherung oder der Zugriff ist für den rechtmäßigen Zweck der Speicherung von Präferenzen erforderlich, die nicht vom Abonnenten oder Benutzer angefordert wurden.
Statistics
The technical storage or access that is used exclusively for statistical purposes. Die technische Speicherung oder der Zugriff, der ausschließlich zu anonymen statistischen Zwecken verwendet wird. Ohne eine Vorladung, die freiwillige Zustimmung deines Internetdienstanbieters oder zusätzliche Aufzeichnungen von Dritten können die zu diesem Zweck gespeicherten oder abgerufenen Informationen allein in der Regel nicht dazu verwendet werden, dich zu identifizieren.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}