The CX glossary // Establishing a common language

When corporate CX managers, consultants and agencies talk about customer experience they often mean very different things. The following glossary aims to support finding a common language: Customer experience // The total sum of all interactions of a customer...

Why CX is 21st century branding

You might have wondered how branding has changed in the digital age, or how branding in post-digital is different to pre-digital? Well, one of the easiest, although slightly broad-brush ways to describe the difference is that in the pre-digital era brands have...