The starting point

Why I founded ‘beta is the new normal’ …

After many years, working for some of the world’s leading brand consultancies, I eventually got to the conclusion that becoming a trusted advisor to the leaders I aim to work for is less about big networks, but building a deep personal relationship. Getting under the skin. Understanding, what really matters to the individual in his or her different roles. And finding actionable answers that really make a difference.

As a consultant in todays complex world, this means that asking the right questions is more important and valuable than believing to have all the right answers in the first place.

I truly believe that the world needs a different, more collaborative approach to consulting – and that’s what I aim to offer!

 

what I bring to the table

SEEN IT, FELT IT & SMELT IT …

I own almost 25 years of professional experience in branding, innovation and customer experience – having led offices and regions for some of the world’s leading and most prestigious players in the industry.

During this time I have been a trusted advisor to both – CEO’s, CMO’s and senior leadership, as well as junior brand, marketing and project managers. I believe it to be important to earn the trust and respect of everyone in an organization I work with – to ensure the best possible outcomes and achieve real change.

One of my main drivers is curiosity and, over the years, I gained a deep understanding of areas like strategy, leadership and transformation – across many different industries. However, at the core of everything I do sits the ambition to help companies …

To best leverage their potential by creating a customer-centric business model (strategy), translating it into a unique promise (brand) and delivering exceptional value to their customers (customer experience).

never standING still

CONTINUOUSLY EVOLVING MY SKILLS

CXPA – CUSTOMER EXPERIENCE PROFESSIONAL ASSOCIATION

2020

Refreshing all my core CX competencies by doing the most comprehensive CX certification available: Certified Customer Experience Professional 

UNIVERSITY OF VIRGINIA – DARDEN SCHOOL OF BUSINESS

2019

Extending my knowledge of Digital Transformation through a certification course at Darden School of Business – a joined programme with BCG | The Boston Consulting Group

UNIVERSITY OF HELSINKI – BUSINESS SCHOOL

2018

Diving into the world of Artificial Intelligence and how to leverage it for business purposes via this certification by University of Helsinki

HOW I gained my experience

MY JOURNEY SO FAR

PROPHET

2013 – 2016
Partner
Practice Leader CX (EMEA)
Member of the European Board

HENRION LUDLOW SCHMIDT - DE

2001 – 2007
Principal and Managing Partner
Hamburg Office

 

LANDOR ASSOCIATES (WPP)

2008 – 2013
Managing Director
Central & Eastern Europe

Member of the European Board

HENRION LUDLOW SCHMIDT - UK

1998 – 2001
Executive Consultant and Head of Consultancy
London Office

INTERBRAND (OMNICOM)

2007 – 2008
Brand Management Director
Member of the Management Team
 

SPRINGER & JACOBY

1996 – 1998
Strategic Planner