Experience | beta is the new normal ...

WHAT WE BRING TO THE TABLE

‘BETA IS THE NEW NORMAL’ …

… doesn’t talk a lot about its clients and the work done for them. Not surprisingly, most of it is confidential and can’t be shown publicly. And, we take confidentiality extremely serious.

However, without disclosing too many details we can say that we have helped transform some of the most successful businesses and brands. And we are proud of it.

Our aim:

We help businesses to achieve sustainable competitive advantage for the ‘new normal’ – by using a ‘human-centric approach’ to designing strategies, creating brands and delivering experiences.

CLIENT TESTIMONIALS

WE AIM TO BE YOUR BEST PARTNER, SO IT’S IMPORTANT TO US WHAT OUR CLIENTS SAY ABOUT OUR WORK:

“We have experienced absolute professionals with a clear attitude and values – 100% credible and excellent in representing and living up to their mission. The beta is the new normal team managed to really dig deep into our challenges on the way to honest consumer obsession. The precise analysis and evaluation of our current situation, and the methodical, clear and professional but also empathetic support of our project team in achieving our goals have been outstanding.

In addition to all this professionalism, the cooperation was a real pleasure and enrichment on an interpersonal level. A performance that I have rarely experienced from any other consultant supporting us.”

Vice President | Business Unit Talent Sourcing | Tech Company

“Felix and the team from beta is the new normal have played a key role in shaping our transformation into a customer-centric organization – from understanding and analyzing customer needs and journeys, to developing new offerings, to orchestrating the internal change process with implementing new positions, structures, processes and ways of working.

However, most importantly, the collaboration was always characterized by great mutual respect, inspiration and fun. We always felt in the best hands with Felix – even in challenging situations.”

Chief Marketing Officer | Financial Company

“Felix supported us when I led a major brand portfolio consolidation, re-positioning and customer experience program. He is an highly capable strategist with a deep business understanding, coming up with smart and impactful recommendations.

Felix does not hesitate to get his hands dirty when needed, to make sure a project stays on track and intended outcomes are achieved on time and within budget.

I particularly appreciated the work around our complex B2B customer journeys, and using his knowledge to elevate the customer experience delivered to a wide range of diverse target segments to the next level.“

Global Head | Customer Experience | B2B Company

“Felix accompanied us in a team development process, where people from formerly different departments had to form a new team under my leadership. His smart questions and strategic thinking supported me as people manager during the whole process. Felix is very present in any kind of workshops or facilitation, notices people and group dynamics sensitively and works very constructively with a wide variety of (emotional) feedback, questions and needs. Thank you for all your support!”

Team Lead | Organizational Development & Knowledge Management | Not-for-profit Foundation

“We were looking for a strategic sparring partner with a lean set-up. Not a big consultancy with a big team that eats up our budgets, but direct access to a senior partner with extensive knowledge and experience.

Someone, that combines comprehensive brand and marketing expertise with real business acumen. Someone, that can support us in our daily strategy work and special projects in an uncomplicated way. Someone, that is confident in leveraging a wide set of methodologies and formats. Someone, that gets accepted and can act on all levels – from junior team members to management board.

To extent our team with Felix in this way has worked very well for us – meanwhile for more than 6 years.“

Global Director | Brand Strategy & Management| Electronics Company

“I worked on a corporate branding project with Felix. However, branding was not an area of expertise for us so we needed to bring in outside expertise.

Felix quickly became a trusted advisor beyond branding and reputation management to the EMEA Leadership team. His ability to listen, assess, analyze and to create meaningful insights made him a valued partner in general business discussions.

Apart from that, one of Felix´s many strengths is the ability to connect the dots while looking beyond the obvious. He always keeps the big picture in mind and makes it visible for others while being attentive to the relevant detail that ultimately makes all the difference.

Felix also is a leader with an eye for talent and emerging leaders who creates strong teams that deliver superior results.

With Felix and his team, we were able to create ONE team instead of working in a client / consultant set up which was encouraged and enabled by Felix´s open mindset, attitude and strong leadership and resulted in an extraordinarily powerful combination which lead to a highly successful initiative.

Finally, to work with Felix is a true inspiration and a great pleasure and I can only highly recommend Felix as a business partner and consultant.“

Vice President | Public Affairs & Communications EMEA | Healthcare Company

“Felix is a highly strategic and well rounded professional who has a real passion for brands. He is highly articulate, persuasive and has great instincts for what it takes to make an impact in the C-Suite.

His branding experience is second-to-none, and he exercises the highest standards of ethics in business. A quality that cannot be underestimated in today’s world.“

My former boss ...

CLIENT PROJECTS

WE own MULTI-INDUSTRY AND MULTI-DISCIPLINary project experience:

AIRBUS

// Brand Strategy // Brand Positioning // Brand Engagement //

AKTION MENSCH

// Customer Insights & Analytics // CX Strategy & Operating Model // Customer Journey Mapping // CX Gap Analysis & Optimization // CX Close-the-Loop Processes // CX VoC Tracking // Digital CX Management Platform // New Product Innovation // Innovation Sprints //

ALLAOUI @ STURM UND DRANG

// Customer Research // Expert Think Tank // Corporate Identity // Brand Strategy // Brand Architecture // Brand Positioning //

AMERICAN EXPRESS

// Advertising Strategy //

ARAG

// Brand Strategy // Brand Positioning // Brand Identity // Brand Management // Brand Engagement //

AXEL SPRINGER

// Brand Architecture // Corporate Design //

BASF

// Brand Strategy // Brand Architecture // Brand Positioning // Brand Identity // Digital Product Development // Service Design // Internal Change Management // Value Proposition Development //

BMW

// Customer Experience Strategy // Customer Experience & Service Design // CX Business Ecosystem Blueprinting // CX New Format Business Casing // CX New Format Implementation //

BREMER LANDESBANK

// Corporate Identity // Corporate Design // Corporate Transformation & Change // Internal Engagement & Activation //

CAMPBELL'S

// Brand Portfolio Management // Brand Architecture // Packaging Design //

COMDIRECT

// Brand Positioning //

COMMERZBANK

// Brand Strategy // Brand Architecture // Brand Positioning // Sponsoring Strategy //

DEUTSCHE APOTHE-KER- UND ÄRZTEBANK

// Brand Identity // Brand Positioning //

DEUTSCHE BAHN

// Advertising Strategy //

DEUTSCHE BANK

// Brand Strategy // Brand Architecture // Brand Positioning // Brand Identity // Brand Engagement // Change Management // Customer Experience Strategy // Customer Journey Mapping // Customer Analytics & Tracking Strategy // Customer Lab Development & Implementation //

DM DROGERIEMARKT

// New Product Development // Packaging Design // Touchpoint Design //

DRAEGER

// Brand Srategy // Brand Architecture // Brand Positioning //

DRESDNER BANK

// Brand Strategy // Brand Architecture // Brand Positioning // Brand Identity // Brand Engagement // Change Management //

EON

// Brand Positioning //

E-PLUS

// Brand Strategy // Brand Architecture // Brand Positioning // Brand Identity //

ERGO

// Brand Architecture // Brand Portfolio Management //

FC ST PAULI

// Brand Purpose // Brand Positioning // Brand Identity //

GRAND VISION

// Brand Strategy // Brand Portfolio Management // Brand Architecture // Brand Positioning // Brand Identity //

HEINREICH BÖLL FOUNDATION

// Organisational Development // Department Purpose, Vision, Mission & Strategy // Team Building //

HENKEL

// Brand Strategy // Brand Portfolio Management // Brand Architecture // Brand Nomenclature // Brand Positioning // Brand Identity // Customer Experience Strategy // Customer Journey Mapping // CX Gap Analysis // CX Close-the-Loop Strategy //

HOST EUROPE

// Brand Strategy // Brand Positioning // Brand Identity //

IKEA

// Brand Strategy // Brand Positioning for Malls //

JOHNSON & JOHNSON

// Brand Strategy // Sub-Brand Strategy // Brand Positioning // Brand Engagement // Change Management // Value Proposition Development // Communication Strategy //

MIELE @ JOVOTO

// New Product Development //

KARSTADT

// Brand Strategy // Brand Positioning // Customer Journey Mapping // Customer Experience Strategy //

KLÖCKNER PENTAPLAST

// Diversity, Equity & Inclusion Strategy //

KRAFT HEINZ

// Brand Portfolio Management // Brand Architecture // Packaging Design //

LIQID

// Brand Essentials (Purpose, Vision, Mission, Values, Promise, Value Proposition, Personality, Benefits, Reason to Believes) // Brand Architecture //

LUFTHANSA GROUP

LHT: // Brand Strategy // Brand Positioning // Brand Identity //
LHIND: // Value Activation // Cultural Transformation // Change Management // Agile Formats

MDR

// Brand Positioning // Brand Engagement //

DAIMLER

// Brand Vision // Brand Positioning // Brand Identity // Brand Management //

MUNICH RE

// Brand Architecture // Brand Portfolio Management //

NEW WORK SE / XING

// Customer-centric Transformation & Organizational Development // Culture & Operating Model – Audit & Transformation Strategy // Workstream & Initiatives – Coaching & Management // Customer Value Metrics & KPI System // Internal Change Events, Workshops & Communications // Gamification & Training // Consulting & Process Management //

NORDEA

// Brand Positioning //

OCTAPHARMA

// Brand Positioning //

OSRAM

// Brand Strategy // Brand Architecture // Brand Positioning // Sub-Brand Positioning // Ingredient Branding Strategy // M&A Branding Strategy // Co-Branding & Co-Marketing Strategy //